Fiona Reith is a Career Development Coach based in Perthshire, Scotland. She approached me to help with her brand identity and website just as she launched her new business this summer. Fiona is the first UK accredited Designing Your Life Coach, a life & career toolkit based on design thinking methodology that organisations use to solve complex problems, it is on the curriculum at Stanford University. I wanted Fionas new website to have a strong design aesthetic & help position her as an approachable professional. Using a soft calming brand colour palette, strong typography and great photography the site achieves this.